OYSTER CREATIVE

CHALLENGE

Oyster Creative wanted to stand out in the Pittsburgh agency market.

And what better way to do so than to give the resident Gen-Zer the Instagram password.

APPROACH

By leveraging trending sounds and viral moments, we transformed our content strategy to deliver engaging, relatable content that captivated talent and caught the attention of potential clients.

RESULTS

Recognized as one of Pittsburgh’s most relatable agencies on social media, our strategic shift delivered impressive results. The top feedback from peers highlighted our content as fresh, strategic, and inspiring—making people want to work with us.

Launched TikTok Account, growing 206 followers and 10.8K likes.

Grew Instagram followers by 78%.

SKILLS UTILIZED

  • Positioning Oyster Creative as THE marketing agency in Pittsburgh, I curated unique content following current trends, emphasizing and showcasing Oyster’s culture.

  • I developed a holistic strategy to showcase what it’s like to work at Oyster Creative and the type of work the agency does. The strategy created garnered local interest from the upcoming workforce, other agencies, and even won an award for best social media from a marketing agency in Pittsburgh.

  • I created and presented monthly, quarterly, and annual social media reports to track progress and evolve the existing strategies.

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