SARAH HEINZ HOUSE

CHALLENGE

Sarah Heinz House, a Pittsburgh-based nonprofit, provides a wide range of programs, from after-school activities to fitness classes for older adults.

Their goal was to elevate awareness of the club, drive program registrations, expand partnerships, and establish themselves as the premier destination for both kids and older adults.

APPROACH

By embracing a photo- and video-first approach, we brought The House experience to life with compelling storytelling and dynamic visuals.

Working closely with programming staff, we strategically promoted key events while highlighting the value of programs like STEAM, Robotics, and Dance—engaging both new and returning parents in the enrollment process.

RESULTS

Max enrollment status. New programs added. A happy community.

We successfully communicated the value of the Sarah Heinz House to audiences such as parents, key stakeholders, and corporate sponsors.

16% Increase in Overall Impressions

50% Increase in Overall Followers

17.8% Increase in Overall Engagements

SKILLS UTILIZED

I curated a strategy that aimed to position Sarah Heinz House as the leading after-school program organization — emphasizing their history, accomplishments, and benefits.
From video editing to event photography to copywriting, I was the main point person to tell The House’s story on social media.
As a client lead on the account, I led a weekly meeting to review the social calendar and strategize upcoming initiatives.
Each day, I monitored comments and tagged posts across all channels, engaging with positive interactions and managing any negative feedback.
Every quarter, I presented a comprehensive analytic report covering cross channel performance, individual performance, and recommendations for future success.
I crafted media alerts, press releases, and one-sheets to effectively communicate key events and accomplishments. Additionally, I developed tailored media lists to target both local and national audiences, ensuring alignment with the content’s messaging.
I produced more than ten long-form videos used on social media, their website, donor relations, and the front office.