ATI MATERIALS
CHALLENGE
ATI, a global leader in high-performance materials and solutions for the aerospace and defense industries, launched their new brand positioning.
Their goal? Highlight their next generation capabilities, deep technical expertise, and innovation while connecting with key stakeholders and attracting top talent.
How? Social media.
APPROACH
Content surrounding materials science, alloy development, and engineering can be technical, hard to understand, and plain boring.
With that in mind, we revolutionized their social media presence by introducing content streams that spoke to key audiences in a more digestible way while keeping their technical edge.
Through visual storytelling, we transformed ATI’s complex processes and advanced technologies into engaging, easy-to-understand content for LinkedIn, Instagram, YouTube, and Facebook.
RESULTS
Over two years, our efforts drove growth in brand awareness, engagement, and talent recruitment.
Comments from the CEO, executive leadership, and even other companies complimented how strategic and engaging our content was — creating buy in for more unique content.
27,917 > 40,221 Followers on LinkedIn
1,068 > 2,401 Followers on Instagram
3,500% Increase in Engagements
13.3% Overall Organic Engagement Rate
SKILLS UTILIZED
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I created a holistic strategy to communicate ATI’s badassery on social media. The content streams covered their four main pillars: People, Process, Products, and Partnerships
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I’ve curated content for their Instagram, LinkedIn, Facebook, and YouTube channels—selecting brand-aligned images from a master library and crafting clear, engaging copy that highlights their capabilities and processes.
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As a client lead on the account, I led a weekly meeting to review the social calendar and strategize upcoming initiatives.
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Each day, I monitored comments and tagged posts across all channels, engaging with positive interactions and managing any negative feedback.
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Every quarter, I presented a comprehensive analytic report covering cross channel performance, individual performance, and recommendations for future success.
