WESBANCO
CHALLENGE
WesBanco was going through transformative change. From growing into a company with $27B+ in assets to launching their employee resource groups, they needed help telling the story digitally and organically.
APPROACH
Working closely with WesBanco’s in-house marketing team, we crafted a comprehensive enterprise strategy designed to engage key stakeholders, partners, employees, and communities.
As WesBanco expanded into nine states, we navigated content challenges by delivering dynamic, graphic-driven content to inform and captivate audiences, while strategically incorporating photo and video-first pieces where applicable.
RESULTS
A little over a year of strategy, we reengaged their audience through dynamic content and community management.
We took traditionally marketing-first channels and transformed them through upmarket, unique content.
17.47% Increase in Overall Followers
13% Overall Engagement Rate
111.6% Increase in Overall Engagements
SKILLS UTILIZED
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I created an enterprise strategy, working with their in-house marketing team and paid team to communicate WesBanco’s products, services, and key initiatives.
In 2024, we launched their Instagram, featuring a photo & video-first strategy to speak to the next generation of customers and talent.
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Collaborating with my design partner, I curated targeted content aligned with client needs and strategic insights to enhance brand awareness and drive audience growth.
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My team and I conducted multiple photo and video shoots to capture dynamic content for social media and other key organizational initiatives.
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I worked with my account lead to lead weekly meetings, reviewing the social calendar and discussing upcoming events and enterprise goals.
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WesBanco’s digital community is highly engaged, so I actively monitored Instagram, LinkedIn, and Facebook daily—responding to comments, interacting with partner posts, and directing negative feedback to the customer service team for resolution.
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Every quarter, I presented a comprehensive analytic report covering cross channel performance, individual performance, and recommendations for future success.
